MOSH BMX

CHALLENGE
The MOSH BMX brand was losing steam participating in BMX racing. The challenge set forth was simple - make people care about MOSH.

WHAT WE DID
We helped develop and position MOSH beyond BMX. By transforming MOSH into a vehicle for cultural convergence we were able to leverage inspiration from sports, fashion and music to carve out an entirely fresh and unique brand perspective while remaining true to their core demographic, boys ages 14-24.

The creative that followed pushed boundaries and smashed the status quo of BMX advertising.

RESULTS
In just two short years MOSH rebounded into a serious player in the X-Games fueled boom of BMX freestyle. In addition to numerous industry awards for innovative product, MOSH and its team riders went on to collaborate with pinnacle brands Red Bull, DC Shoes and artist Shepard Fairey.

SERVICES
• Brand audit
• Opportunity and Insight reporting
• Competitive analysis
• Brand platform and positioning
• Brand identity system
• New creative platform
• Advertising
• Website
• Retail Merchandising
• Print Collateral

ABOUT
The MOSH BMX brand is an independent spirited, rider run and operated collective within Giant Bicycle, Inc. Made up of some of the most impressive athletes in BMX, MOSH team riders wield street credibility more valuable than X-Games gold. MOSH remains a vital, visible force in extending the perceptions of what a BMX brand is.

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