INCASE / Look Book & Press Kit

CHALLENGE
Introduce and position Incase as a premier lifestyle brand to media, tastemakers, and select retailers.

WHAT WE DID
Art directed & produced a series of look books that expressed the Incase spirit of design innovation. These, along with other press materials, were delivered via custom-made press kits housed within new Incase product. Intricate, detailed and experiential, the press kits delivered a delicate balance of lifestyle inspiration and product detail while bringing to life the Incase brand pillars of “design, protection, mobility.”

SERVICES
• Creative Development
• Art Direction and Design
• Packaging Design

ABOUT
Founded in 1997, Incase is a California-based bag and case brand that creates and delivers innovative, performance-based products with clean, contemporary design for the technology, music and street culture communities. Incase products can be found at Apple, Target and Best Buy locations around the world.