HARD ROCK HOTEL & CASINO / VIP Invitation

CHALLENGE
Generate excitement among VIPs and premier clientele for the opening of Wasted Space, a new Hard Rock Hotel & Casino Las Vegas restaurant and nightclub.

WHAT WE DID
Invitations to the red carpet opening were delivered in handcrafted “rock boxes,” complete with cracked “paraphernalia” mirror on the bottom, hand-wrapped and sealed with a custom Wasted Space wax seal.

SERVICES
• Creative Development
• Art Direction and Design
• Packaging Design

ABOUT
The Hard Rock Hotel & Casino is the premier Las Vegas entertainment resort.